Stop the traffic: a new makeup brand is ready to disrupt your makeup game. As you are sitting inside the cab with no makeup on, what other way can you get ready as you’re running 20 minutes late to work?
Based in Jakarta, Layn Cosmetics has answered our prayers with their multistick. Touted as a “non-lipstick” lipstick, you can wear it anywhere from lids to lips. Launched in five stunning colors, each shade is named after artists (James Turrell; Joan Miró), “It” girls (Zsa Zsa Gabor) and paintings (Mona Lisa). In shades of brown to red, you can sense that each shade has that Old Hollywood meets ’90s revival vibe. As a fan of the brand, Layn sent me two shades: Turell and Miro.
Initially, both shades look extremely similar from the tube as they’re within the red family range. (Trust me, I had an easier time seeing the differences between Mary-Kate and Ashley compared to this!) But don’t let the similarities fool you: the moment you swatch it on yourself, this is where the magic kicks in.
You see, Turell is not just any shade of red. With so many vampy, wine and berry-based shades saturating the market, Layn makes this hue into no other color like you’ve ever seen before. Packed with a plummy mauve base, Turrell is subtle enough to wear it on your cheeks and eyelids, yet strong enough to swipe it on your lips. It’s ridiculously flattering that you can try SO many different looks with this color. Honey, I even dare you to wear it from eyes to lips! Like a Turrell installation, it can go a tone or two darker when you swatch and photograph it. As a fan of the artist (thanks to Drake’s “Hotline Bling” video), Turrell is the type of shade that I’ll wear all day, everyday. BE WARNED: your mom and your sister will want to grab it, too.
On the other hand, Miro is nothing like any other darker red out there. As a strong brick red, Miro has an earthy (read: brownish yellow) base that will work best on warmer skin tones as it won’t wash you out. In that sense, it kinda makes it easier for you to experiment on your eyelids, cheeks and lips. (Tell me, can your little tube of MAC Ruby Woo be worn anywhere outside the lips? Hell no!) I mean, compared to Turell, Miro is a more daring look if you try it anywhere outside your lips. For instance, if you want to go for a bold sexy look, you can swipe it on your eyelids for that Hot Topic meets Givenchy (i.e. The Ricardo Tisci era) vibe. Or if you choose to be a bit more demure, rock it as a mom-approved matching blush and lipstick set. As you swatch and photograph Miro, it looks EXACTLY the same from the tube. If I get bored of my YSL red lipstick, I’ll happily pull this out from my gold Marc Jacobs bucket bag!
I may have already mentioned this in another review but, I get super OCD about packaging. If packagings have a dupe, Layn closely resembles Rodin’s Olio Lusso lipstick. However, it’s bulkier and it feels exactly like 3CE’s lipsticks, which come in super thick blocky bullets. Whether you love it or hate it, you’re better off having a bulkier bullet as it’s easier for you to feel it in your bag. (This is actually my personal preference, though.) If you flip the tube, grab your magnifying glasses, stat. The font for both shades contrast greatly as Turell is written in bold whereas Miro replicates the artist’s delicate signature. Knowing that branding always relies on consistency, this one breaks the rule as it’s clearly meant to feel extremely personalized. I ain’t gonna lie that THIS is what I call a 10/10 for aesthetics and functionality.
Last but not least, let’s boil down to the formula and application. Built like Chanel’s Rouge Allure lipsticks, Layn is a great dupe to cop that creamy, yet matte texture. You can simply BE convinced that it’s designer lipstick!! As much as I love long-lasting lip colors, the staying power isn’t there as it fades easily when you eat. But as a blush and eyeshadow, it stays on pretty well. If you compare Turrell and Miro side by side, the latter wins as the formula is able to stay longer. Despite my issues with fading, it doesn’t leave a sticky transfer, which makes it easier for you to reapply. Other than that, this is a product that can be easily applied anywhere thanks to its narrow semicircle tip. 😉
All in all, I love this product as both colors are easy to mix and match. Although it’s marketed to be worn as a multi-purpose lipstick, I feel that it is worth paying for the amount of product you have as it’s packed with a LOTTA pigment. Treat yourself to a fine little luxury for $150,000 Rp ($15 SGD/$11 USD). If you’re in Jakarta, you can find it at Ara whereas to all my international babes, you just gotta scoop it up online. Pour it up babes, ‘cuz it’s time to #getlayned.