Be Bad and Bougee with Winky Lux: Is the App’s Favorite Cult Brand Worth The Hype?

What looks hot on IG may not always live up to the hype IRL, but if there’s one beauty brand who is truly killing it, it’s Winky Lux.

Based in NYC, Winky Lux made a claim to fame with its insatiable matcha balms, which are stored inside a pill capsule-like casing. Not to forget, its colorful graphics and kitschy cute aesthetic is also its claim to collecting more than 200,000+ followers on IG.

Although I can’t get my hands on it at a local beauty store anywhere in Southeast Asia, thankfully, Winky Lux’s PR team sent me an array of products to pamper myself. (Never have I ever felt *this* excited to add ’em into my fall beauty haul!)

Underneath all the cute packaging and presentable products, is the hype surrounding everyone’s favorite cult brand worth it?

  1. Winky Lux Kitten Eyeshadow Palette

Ooh la la…Where can I begin? Blessed with nine shades of matte, holographic and shimmer finishes, I am over the moon with its diversity. Intended to create a sexy, smoky eye, this is no typical gray-based palette. Instead, you’ll get a nude-base mauve pink (Breading), dusty rose (Penelope), holographic pinkish white (Holographic Biscuits), frosty silver-based pale purple (Meow Down), purple-gray taupe (Caturday), camel brown (Grumpy), gilded dark brown (Frisky) and copper (Instafamous) eyeshadows. While it looked intimidating to begin with, each shade is easy to blend as it delivers opacity on each layer. Not to forget, each color blends beautifully with or without the aid of a brush. Much to my surprise, it stayed on really long (with minimal creasing from my oily eyelids)!

I used Breading as a base and did an ombré effect with the rest of the colors on top of it. Holographic Biscuits looks beautiful as a stunning inner corner highlighter. Just do a gradiated ombré with the last 3 brown shades of the palette!

Anywhere than that, the pigment powder tends to get everywhere if you use a brush. Priced at $25 USD, you’ll get a bang for your buck with all nine shades, baby! (*Dr. Evil laugh*)

See how much I used up? You know it’s THIS good when you see some dents inside the palette.

2. Winky Lux So Extra Mascara

Like any other mascara, it’s rich in pigment. However, this mascara neither clumps easily nor does it feel sticky. Instead, the formula feels airy as a mousse. If you are expecting mega volume, it actually gives subtle volume with each coat. But anywhere than that, it doesn’t run down to your lashes and lower lids at the end of the day due to its beeswax and olive oil-based formula. Trust me, THIS is the best under $30 USD mascara that you must splurge on!

3. Winky Lux Mini Lipstick Kit Set of 5

Honey, I shrank the lipstick! Built to be the half the size of your pinky, you have the freedom to switch between two shades of nubile nudes (Pippy; Meow), a ravishing red (Poppy), plus two shades of punchy purples (Royal; City).

Top: City; Middle: Pippy and Meow; Bottom: Poppy and Royal

Delivering a lotta color in one go, each shade is very durable as it can last at least four hours without the need to reapply. But if I have to pick the best 3, Pippy, Meow and Poppy perform the best as they are easiest to apply. On the other hand, City was the toughest to apply as the color was uneven during application.

In terms of the design, the pill case doesn’t look practical (apart from the aesthetic), but much to my amusement, it’s really easy to hold it. Plus, it wins a lotta points in the practicality department as you can sneak ’em inside your clutch!

If you don’t know what to give to your friend for Xmas, this is the best stocking stuffer.

4. Winky Lux Glimmer pH Balm in Rosé

Like the matcha lip balm, this one comes with a whole lotta shimmer in one tube with subtle microfine rose gold glitter. Despite not being able to see the glitter, the pigmented (slightly shiny) neon pink finish from the balm gives the appearance of instant vitality as the formula adjusts to the pH of your lips. (Y’all can’t unsee my pic below, FYI!) Since I used to own a tube of Dior’s Lip Glow, Winky Lux’s balm gives the EXACT same color, moisture and sheen. If you can’t be bothered to spend more than $20 USD, you should go for this fantastic dupe.

P.S. This is also a GREAT base to customize your ideal MLBB shade, too!

Published by

Michelle Varinata

Lapis - (n.) a layer Shrek once said that "onions have layers" as he was peeling one. Like an onion, I have layers. Born in Jakarta and raised in Singapore, I grew up being surrounded in a multicultural environment. Then, I moved to the States, where I lived in NYC and L.A. The creativity, hustle, bustle and vibe of those cities inspired me to become a blogger, journalist and influencer. Writing by day and living it up by night, I slay in the streets one OOTD at a time. Full-face makeup included, too. ;)

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