Lacoste Is Ready To Slay The Streets With Its Customizable Unisexy Sneaker

Cotton polo tees, alligator logos and perfume ads that bear bold capitalized letters are all it takes to recognize a Lacoste from a mile away. Known for its preppy meets sporty aesthetic, the French brand does the unthinkable: launch a sneaker.

Dubbed the “WildCard”, Lacoste’s fresh new kicks offer a street-friendly version of the old school tennis sneaker. Made with leather and mesh, the WildCard sneakers have a low platform that makes it easily wearable to walk whether you’re at the tennis court or the sidewalks at Orchard. Although it’s marketed towards men, it can be worn by us, too. Compared to its past sneaker designs, Lacoste gives us the option to customize it however we want!

In honor of its drop, Lacoste has thrown a party last Friday at Orchard Central. Featuring local acts such as Tabitha Nauser, a Singapore-based singer, and Dharni, a Poland-based beatboxer, this party was a night that I could never forget.

Catch a glimpse of the launch party here:

The Arabic calligraphy says, “camouflage”
This is the station where you can get your sneaks customized on the spot! 🙂
These are the artisans killing it at the customization booth!
Dharnii and Tabitha slay it on the stage with their rad cover of Ariana Grande’s “break up with your girlfriend, i’m bored”
My best friend and I couldn’t get enough of Tabitha Nauser, who complimented on my #ootd. However, I think her outfit is better than mine!
Me and Dharnii
My best friend, radio personality Shaun Tupaz and I pretending to call on the sneaker phones

The feature image is courtesy of Lacoste and photos 3, 6 and 7 are by Amy Asyraf

Published by

Michelle Varinata

Lapis - (n.) a layer Shrek once said that "onions have layers" as he was peeling one. Like an onion, I have layers. Born in Jakarta and raised in Singapore, I grew up being surrounded in a multicultural environment. Then, I moved to the States, where I lived in NYC and L.A. The creativity, hustle, bustle and vibe of those cities inspired me to become a blogger, journalist and influencer. Writing by day and living it up by night, I slay in the streets one OOTD at a time. Full-face makeup included, too. ;)

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