Cotton polo tees, alligator logos and perfume ads that bear bold capitalized letters are all it takes to recognize a Lacoste from a mile away. Known for its preppy meets sporty aesthetic, the French brand does the unthinkable: launch a sneaker.
Dubbed the “WildCard”, Lacoste’s fresh new kicks offer a street-friendly version of the old school tennis sneaker. Made with leather and mesh, the WildCard sneakers have a low platform that makes it easily wearable to walk whether you’re at the tennis court or the sidewalks at Orchard. Although it’s marketed towards men, it can be worn by us, too. Compared to its past sneaker designs, Lacoste gives us the option to customize it however we want!
In honor of its drop, Lacoste has thrown a party last Friday at Orchard Central. Featuring local acts such as Tabitha Nauser, a Singapore-based singer, and Dharni, a Poland-based beatboxer, this party was a night that I could never forget.
Catch a glimpse of the launch party here:
The feature image is courtesy of Lacoste and photos 3, 6 and 7 are by Amy Asyraf